SolarWinds delivers trusted IT management and observability solutions to optimize networks, databases, and service management. For SolarWinds, I created static graphics for social media, including carousel posts and stories, to engage audiences and highlight their mission of simplifying IT challenges, all while maintaining brand consistency.
For Google’s Think with Google division, I designed and illustrated custom thumbnails that adhered to Google’s brand guidelines. These thumbnails were tailored to highlight marketing insights and trends, creating a visually cohesive and engaging experience that aligned with Google’s educational and inspirational mission for marketers.
TELEVISION BROADCASTING
For Yahoo! Finance, I created 20-40 broadcast graphics daily, delivering high-quality visuals on tight deadlines for live broadcasts and breaking news. My work involved translating complex financial data into clear, engaging graphics, ensuring accessibility for a diverse audience. These designs helped viewers quickly grasp essential market insights, reinforcing Yahoo! Finance’s reputation as a trusted source for financial news and information. You can view animations for broadcasting here.
SOCIAL
For Yahoo! Finance’s social media channels, I designed a series of carousels and posts to engage audiences with financial news and insights in a visually compelling way. Each piece was crafted to distill complex information into digestible, eye-catching content that aligned with Yahoo! Finance's brand and resonated with diverse audiences. This work supported the brand’s goal of making finance accessible and engaging, boosting engagement across platforms.
For DLA Piper, I created a range of marketing and informational materials, including flyers, booklets, and website updates, to support their brand’s sophisticated and global presence. Each piece was designed to communicate key insights across various legal practice areas, from corporate finance to intellectual property, ensuring clarity and professionalism for their multinational clientele. My work helped maintain brand consistency while addressing DLA Piper's commitment to high-quality, accessible information for clients worldwide.
For Applerouth, I developed social media carousels and posts tailored to engage students and parents alike. My designs helped translate Applerouth’s educational resources into visually accessible, digestible content that highlighted their unique, empathetic approach to tutoring. By aligning each piece with Applerouth’s supportive and results-driven brand voice, I helped create social media assets that emphasize Applerouth’s dedication to academic success and confidence-building for every learner.
For HomeTeam Pest Defense, I created static graphics, social media ads, and engaging carousel posts that reinforced their commitment to effective pest control and family protection. Additionally, I had the opportunity to illustrate custom graphics for their brand, adding a unique, visually engaging layer to their content. This work helped HomeTeam communicate its innovative approach and dedication to exceptional service in the pest control industry, enhancing their presence across social platforms and connecting with customers in a visually appealing way.
For Johnson & Johnson, I crafted a range of design assets for both internal and external use, as well as social media carousels that communicated key brand messages and campaigns. Johnson & Johnson, a global leader in healthcare and consumer products, emphasizes innovation and commitment to improving health worldwide. My work supported their brand by delivering clear, engaging visuals that aligned with their mission of health and wellness, effectively reaching diverse audiences across digital and social channels.
During my time with Puttery, I developed engaging Instagram carousels and designed visually appealing landing pages, enhancing the brand’s digital presence. Puttery blends immersive mini golf with craft cocktails and upscale dining, creating a unique entertainment experience. By combining design with front-end coding, I ensured the website and social media content aligned with Puttery’s playful, sophisticated vibe, capturing the excitement of their interactive courses and vibrant social scene.
In 2017, I led the full art direction for a booklet created for the Fashion Institute of Technology Awards. This project was paired with an animated video and introductory graphics, uniting both print and motion design elements to celebrate FIT's annual achievements. The booklet, showcased in my portfolio, reflects my comprehensive approach to design, where I conceptualized and executed all visual elements to enhance the award experience with a cohesive, high-impact aesthetic.
